With growing time and modern technology online sales has increased and also it has become competitive. Now-a-days more consumers are using the internet as their shopping tool and so more companies are investing on online sales. There are certain techniques that are to be followed for increasing the online sales.
Sales friendly website is what is always suggested. If the design of the website or the content of the site is difficult for the user to make a purchase then there is a need to redesign the website. Some unfriendly web design includes the complicated design of product pages or buying process. It is to be kept in mind that online shopping is not like shopping from the store. Customers doesn’t spend their time on a site that they find complex to use rather they visit to another website.
Testimonials of customers:
A new customer relies on the opinion of the past customers regarding the product rather than the opinion of the company. Therefore including the views of the customer in the form of a testimonial is an excellent way to demonstrate your products.
Customers do not want to spend their valuable time for reading the reviews of a product before they buy it. So the textual format can be replaced with the online video. Videos can be helpful to spotlight your business and products. Therefore it is always helpful to include videos for the growth of your online sales.
Regardless of what your website contains in its pages it should be kept in mind that the site should be optimized to get a better search engine position. So the keywords should be kept in mind to get a good ranking in the search engines like Google, Yahoo etc.
Generating more online sales
When your website fails to generate more online sales then reasons should be pretty clear in mind.
The common flaws that prevent the website from generating more sales are as follows:
Focus of the home page is on the company rather than the visitor-
It is often seen that the company is giving more information about itself rather than the product.
But the fact is that there is no point talking about the company to a visitor because he doesn’t care about the company. When a visitor visits your website he/she is more concerned about his/her problem and try to find a solution for it rather than checking about the company’s profit.
The language of the home page:
May be the kind of language that is used in the home page of the website is understood by certain visitors. But what about the average visitors who visit the website more often. If a visitor finds the words too tough to understand then he/she will definitely move to other websites. So it is advised to use simple words that everyone can understand rather than using tough technical words.
Visitors of point of view:
A website can earn more revenue to a company if two of the following questions of user get cleared.
- What does the company do?
- Can it help me to fulfill my needs??
What do you think about the time that a visitor would take to get the answer of the above two questions?? A regular website visitor doesn’t take more than 10-15 seconds to figure out about the company and its products. So within these 10-15 seconds you have to grab your visitor’s attention, and make them learn more about your company and its products.
The best way to answer the above two questions is to communicate with the user in simple English, the kind of solutions that you can provide them for different kind of problems, the solutions that you have given for past and present customers. This kind of information can really attract the people’s attention.
Encourage visitors to receive free information:
You should opt your visitor to receive information from you on a regular and consistent basis. And, delivering such information to the user on a consistent manner would really earn the visitor’s attention, trust and would help you to build a relationship with the visitor and would finally let the visitor to buy goods from you.
But there is a challenge in this. Sometimes the visitors get overburdened with the amounts of mails. The best way to avoid such situation is to offer the visitors to enroll their name and mail id with the company. Those who enroll their name will only receive the mails. This may reduce the challenge of getting overburdened with mails.
Design your website to add values
.Website designers continually redesign their website to make it up-to-date and attractive to attract new visitors and to have something new to install in the site. But this will not be enough if you are thinking of generating business from your site. To do that you need to think beyond this.
Easy access to your site-
While redesigning your website proper site optimization should be taken into concern to get a good ranking in the search engine optimization. Proper optimization brings more traffic to your website and directs them towards your products. You must therefore give fresh and new contents to your website in different forms to get desired results.
Converting the leads-
After you have introduced home business leads to your website now you should look for how you will convert them into your customers. The best way to do this is by making free offers to your visitors. You can offer those free e-books or a trial period of your product for a certain period of time. This would be very helpful to turn your visitors to your customers. But you should be careful about whatever you are offering should be of real value.
Some additional tips:
-You should retain all the asset of your website like keyword rankings, content etc which are giving good result of your website.
-Focus on the content of the website. Apart from the design of the website it is important to maintain a good quality of content for the user.
You should keep in mind that your website serves the main purpose for your online business, so you should take the right strategies and decisions for redesigning it.