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In this competitive world, everybody wants to be perfect at every point of time. The same goes for websites also as because online business is becoming a major part of monitor transaction nowadays. Like styles get out dated with time similarly websites also get outdated so it is important to redesign your website. Redesigning of your website will attract more visitors to your website. It will give a new refreshing look to the site and would also enable you to update and improve your message to the visitors. Another issue can be that your original site might not match with the subject matter of your site so redesigning of your site may help you to solve this problem.

There are some of the basic factors on which web designing depends they are as follows:

• Content of the Website
• Customer Service
• Attracting more visitors
• Redesigning of coding and any broken links
• Rapport building with the customer
• Business reputation

The content of the website: Content is the main part of a website. If the content of the website is updated and modified regularly it will attract more visitors. People want new news which is updated and current in order to do that your website must be updated regularly.

Customer Service: Website redesigning helps you to recover the losses that you have suffered in your previous site. This helps in drawing new and desired visitors to the site.

Attracting more visitors: A well-developed website facilitates the easy transaction and thereby: makes it easy for a visitor to access the site. If a visitor finds it easy and comfortable to access a website without any difficulties then it gives him the confidence to visit the website again and again.

Redesigning of coding and any broken links: Due to the dynamic nature of these websites, when pages are added, it often breaks down the links or gives an error in the coding section. With proper maintenance, it can be taken care of.

Rapport building with the customer: Due to the competitive online marketing there is a great need to take care of your products according to the needs of the customer. Failing to do so may result in creating a bad reputation within the customers which in turn may give a huge loss to your business. So maintain the website for making any changes helps you take care of your customers and building a long relationship with them.

Redesigning your website can bring customer interest to visit your website again and again. Adding new materials and updating your website may bring new customer and thus increase your sales.

Redesigning of your website helps you to show your presence online. A website that was developed many years ago and was not redesigned may look boring and less attractive to visitors. Redesigning of websites with newer technologies gives it a dynamic look and it looks lively and attracts more customers.

Redesigning of websites can be treated as the investment of your future business. It is simply updating the mission, vision, products, quality of your business and thereby attracting more visitors.

It can be helpful in the following ways:

• It helps in staying updated with modern technologies
• It reduces the cost
• It increases the search engine friendliness
• It provides a better way to communicate with the customers
• It makes your website looks more attractive and appealing
• Helps in easy navigation
• It also helps it compatible with latest browsers.

To redesign your website it is important for you to know what’s wrong on the website. Just changing the outer design may not help in overcoming the functional problems of the website. So it is important to know what is the exact problem of the website and what changes do you want. It is also important to know your competitors what they are doing.

Another important factor is the target audience. It refers to the visitors mostly for whom the website has been developed, so any changes made should be liked by them and should fulfill their needs.

Keep search engine in mind while redesigning your website

While redesigning your website you should keep in mind about the key words. This concept is new in the market. This helps your website to come in the search engine and makes more visitors visit your website. It may not apply to all websites but for those websites who are depended on search engines, this is very helpful. It gives you good ranking in search engine with different keywords.

Visitor’s keyword:

Another important thing is to analyze the visitor’s keyword that he/she is using to search a particular content. If the keywords that are entered by the visitors are not matching by your target audience then there is a need to redesign your website. You may be fooled by the higher number of audience who are visiting your website but many of them may not be the kind of visitors that will bring profit to your organization.

Hiring right people to redesign your website:

It is important to select the right person for redesigning your website with right knowledge and experience. It is always advisable to select a group of people for redesigning rather than a single person. It would make the work done faster and with perfection. Your website is your identity; the profit of your company depends on the quality of your website. So don’t compromise with your website redesigning.

Graphics and animation on your website:

Graphics and animation are another important factors as far as redesigning of your website are considered. Users are attracted more to those websites which are well decorated with graphics and animation. But before you install graphics and animation in your website it should be kept in mind that the graphics should not take too much time to load, it should communicate the concept and should be related to the site, it should not be unnecessary or it should not be too large or unclear. In any of this case, it may hamper the visitors’ impression. Nowadays new soft wares are available in the market that helps to create a better graphical design which is small in size and load faster.