Now many of you might wish to hire a highly affordable SEO company. However, cost should not be the only option when hiring a suitable SEO company for yourself.
It has to be kept in mind that good SEO is never that cheap.
Here are some reasons why you should not consider cost as the only factor when making your pick:
A lot cannot be done without money
There are various actions that can be taken on a low SEO budget. The only bunch of actions you can take is those that are dependent on time and not on capital. Certain time-dependent SEO actions are inclusive of keyword research, certain technical optimization, and page-level optimization. Technical optimization comes into play when you need a developer for bigger issues. After all, developers cost money. However, you need to go beyond keyword research, optimizing pages, and doing certain technical optimization.
Usually, the most prominent drivers of growth are content and backlinks. These activities are the most capital-intensive ones. This is where affordable SEO services tend to break down. Because affordable SEO companies do not have the capital, they cannot create quality content; they cannot spend time doing link outreach; they cannot pay for placement on quality sites, etc.
This gives way to two things:
- They have to spend less money on SEO content creation. This might end up causing some damage to your brand.
- They will make use of gray or black hat backlinks that might result in the penalization of your site.
It can turn out to be a failure in the long run
You might want to make a good deal of profit out of your business. However, there are certain things in life that you do not really want to go cheap on. The same applies to SEO. The cost of working with a highly affordable SEO company is not really that easy. The main reason is that the cost is not immediate. Usually, it takes several months of working with a not-so-good SEO company to actually realize the cost. In general, the cost comes in various different forms.
First, affordable SEO might land you a penalty. Thus, even if the low-quality tactics tend to in the short-term, you might end up getting harmed in any manner. If your website gets penalized, you might have to hire another agency to get the penalty eliminated. When your site gets a penalty, it might take a long time to recover. The past traffic levels might never recover. Keep in mind that these are only the apparent costs.
Also, you may have to take into consideration opportunity and time expenses. If your site gets penalized, you might end up wasting a good deal of time and capital. You ought to know the value of time, money, plus business assets.
You might not get assets
Quality content plus backlinks are major assets for your business. This implies that they will continue to bring your business value for the long-term. Affordable SEO services would not really give you tangible assets. This is mainly because they do not have the capital to generate quality content assets or gather quality link placements.
A good deal of scalability
A majority of affordable Search Engine Optimization companies tend to use the wrong strategies. This is because this set of companies would not be able to scale if they have to do any creative work. In reality, SEO is a dynamic skill. It is true that the principles of quality SEO never change. However, every campaign is different in its own way. It has to be kept in mind that every client is at a different point and will have various requirements. A wrong approach does not work. It might always be of low quality.
Besides, affordable SEO companies might also be highly unresponsive. This is because they might not have the time to communicate. This set of companies tend to allocate most of their resources to front-end sales. Thus, it leaves fewer resources for getting good business results. Usually, they are fine with a good client churn rate due to their front-end sales model. It has to be kept in mind that good agencies understand that SEO needs creativity as well as strategic pivots. It has to be kept in mind that every campaign is different. Most quality agencies value client retention. Some agencies tend to allocate most of their resources to the testing and enhancing their services.
If you give too much focus on enhancing your service and getting results, then you are not required to be aggressive with front-end sales. Keep in mind that most affordable SEO companies tend to focus highly on front-end sales. This pretty much leaves little resources for client fulfillment. Most quality agencies tend to allocate most of their resources to getting results and enhancing their service quality.
There are some companies that offer affordable SEO services that have to employ cheap labor. Cheap labor often equals inexperience. Most good agencies are not cheap since they employ legitimate and proven experts. This set of experts are confident in their ability to help you get your business results. Thus, they never tend to work for entry-level pay. Try to look for any type of bragging about how big their staff is. Keep in mind that experience, skill and tested strategies plus systems are what can help you with SEO results.
Most affordable SEO agencies take advantage of business owners by injecting certain technical aspects into their set of proposals. They just do it to make it seem like a good deal of work. It might have little or no positive impact on your campaign.
Now, if you do not really see sections for content and link acquisition in an SEO proposal, consider stopping going through it. Keep in mind that content and backlinks are the two elements of an effective SEO campaign. If an SEO agency is not aware of this, they are not likely to know how to get you results.