02/2018
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What is Bounce Rate and How Does It Affect Your Business?
In the context of internet marketing, Bounce Rate is used to define the occurrence of a visitor who visits your site, views a page and instantly leaves without showing any further interest. More precisely, bounce rate is the number of visits with only one-page view divided by the total number of visits to your site. It can also be referred to as the average number of visitors who are not showing interest to your site out of the total number of visitors to your site. It is clear that a high bounce rate implies negative…